New text Published – August 2025.

Quiet Recognition: The Würth Collection Embraces Holography

A new article exploring the quiet move of creative holography from the critical ‘margins’ into something that might be considered the critical mainstream.

It explores art critics’ comments from the 1970s and highlights the recent acquisition of creative holography by the German Würth Collection, which has mounted an exhibition drawing on its extensive holdings of 20th-century artists, shown alongside its new holography acquisitions.

“The inclusion of holography in an established collection like Würth’s is a bold statement. To go further and dedicate a major exhibition, hosted in a purpose-built museum, running for nearly two years, and offering free entry, is unprecedented.”

Read the full article on Medium.com.

Headline image: Kunsthalle Würth, Schwäbisch Hall, Germany.