The Artist Support Pledge is an initiative on Instagram which supports artists to show their work and sell it to an international audience.
The idea is a simple one, artists post images of their artwork on social media to sell for no more than (can be less) than £220 ($220, €220, A$330, C$330, ¥22000) each, excluding shipping.
Anyone can then buy the work. Every time the artist reaches £1100 ($1100, A $1650, C $1650, ¥110,000) in sales, they pledge to buy another artist’s work for £220.
To purchase a work from this edition, or request details of postage costs outside the UK, please email studio@apepper.com,
Thousands of artists have sold original works as part of the Pledge and, in subsequently purchased works from other artists.
A wide range of media, styles and approaches is represented as part of the Pledge and physical gallery exhibitions have begun to be organised to showcase some of the works in their original form.
Printed onto a thin matt metal surface which stands 8mm proud of the wall.
Skylines – An ongoing series of images began in 2006 in an attempt to explore the junction between objects (mostly architecture) and a blue sky.
The basis for taking each photograph has remained constant: The sky must be blue and there should be an apparent line between the object and the sky.
The expanding collection of images has remained digital (except for small research prints on photo paper). In 2023 I began exploring ways to present them in a more tangible/physical manner. Printed photographs always felt ‘lacking’ in some way. They made me uncomfortable.
Printing onto metal appears to emphasise a strange robustness I wasn’t expecting. Something more than a digital print. Something less than an object. There is a structural ‘reinforcement’ caused by the visibility of the 3mm aluminium structure protruding from the display surface.
A digital book available on Apple Books (published in 2014), brings together the early part of the series and includes animated drawings to accompany the still images.


